CzechCham in Shanghai invites you to join us for panel talk "Common IP Mistakes SMEs Make in China" which will take place on 23rd of September at Ringside Bar.
Intellectual property (IP) is the most valuable business asset SMEs have as it provides companies with comparative advantage over competitors and allows them to find their niche at the market. Appropriate IP protection and management can secure SMEs' intangible assets and guarantee their success at the market. Likewise, poorly managed IP could mean the end of SMEs' business endeavors in China.
Our speaker Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk, will cover the most common assumptions, misconceptions and mistakes that SMEs make related to IP when operating in China or before accessing China market.
For registration please contact Iva (wechat id: ivabeznoskova, email: email@example.com)